Updated: Jun 4
Originally posted Feb 2019
The team behind ToyLikeMe campaign have been celebrating as Mattel the makers of Barbie, have announced the creation of a wheelchair using doll and prosthetic limb Barbie. The #ToyLikeMe was established in April 2015 by journalist, Rebecca Atkinson, and parents of children with disabilities who were tired of not being able to find a positive diff:ability representation in toys. The group started to makeover toys to give them diff:abilities and invited followers to send in their creations. The results went viral and have been shared and viewed millions of times. Congratulations to all the team behind the ToyLikeMe campaign for raising awareness and campaigning to make toys inclusive. It is great to see global brands including Mattel and Playmobil producing toys that positively represent disability.